Brett Weitz
Former Global Head of Content, Talent, and Brand Sales at X
Board Member Since 2026; Previous Board Member 2016-2024
Since 2023, Brett Weitz served as the Global Head of Content, Talent, and Brand Sales at X (fka Twitter). He built out a robust content strategy across the platform that aims to target its 600 million monthly users by providing them with a robust original content slate focused on the platforms most highly engaged verticals. As the media landscape continues its seismic shift away from a more traditional approach, Weitz’s strategy ensured that the company remained competitive and relevant while attracting the world’s most sought-after talent as they connect 1:1 with a global audience. From the Boston Celtics, Ice Cube’s Big3 basketball, Jim Rome’s daily sports show, Khloe Kardashian, Serena and Venus Williams, Cardi B, Blake Shelton, and a host of other premium talent, teams, and concepts, the original content strategy increased user engagement and added X as a destination for original content consumption. Weitz also oversaw the companies Brand Sales Division which services 3000 of the world’s top publishers from the NFL, NBA, MLB, to Conde’ Nast, F1, and many more. He also oversaw the in-house brand agency NeXt, which is responsible for all the on-platform creative and technical enhancements that brands can participate in as they look for new and innovative ways to engage their target consumer.
In 2022 Brett Weitz left WarnerDiscovery, where he served as General Manager for TBS, TNT and truTV (TNets). He was appointed to the role in January 2019 and reported to Ann Sarnoff, Chair and CEO of WarnerMedia Studios and Networks Group, which houses an unmatched collection of world-class entertainment brands and top-tier content creators. With oversight of all critical business operations, Weitz ran marketing, programming, scheduling, strategy, and managed the P&L for sports and entertainment for all 3 networks.
Under Weitz’s leadership, the TNets had garnered and maintained a powerful list of leading industry positions reaching nearly 200 million people, with TNT and TBS as the #1 and #2 networks in prime among all cable entertainment networks and truTV among the youngest and most affluent. The trio of businesses are home to the largest franchises in sports, from the electrifying season of weekly NBA match ups, to the nailbitting final seconds of March Madness buzzer beaters. The MLB and it’s post-season glory, to the pride of the ice and the NHL and it’s Stanley Cup finals. With the likes of Shaquille O’Neal and Dwyane Wade, this suite of top tier franchises allowed Weitz to pull from the brilliant stable of talent to create various shoulder programming that targeted the varied demographic of sports enthusiasts, while maintaining the essence of a premium populist brand.
Critically acclaimed dramas and comedies found their home and #1 status with Weitz whose commitment to empowering creators to hone their unique voices created a deep and varied bench of programming. During his tenure he’s developed a slate of critically beloved shows such as the Emmy Award-winning Full Frontal with Samantha Bee, Snowpiercer, and Chad; aired the 300th episode of American Dad, revived fan favorite Wipeout and grew two franchises – All Elite Wrestling, which he expanded into three series across two networks while the Impractical Jokers launched multiple series and a major motion picture.
Weitz oversaw the development of clearly defined brand lanes – TBS’s always here for a good time, TNT’s always here for a thrill ride and truTV’s always here for a good laugh – that fostered a portfolio approach to success with six of the top 10 comedies, two of the top dramas and eight of the top 10 performing movies each year.
Committed to diversity, equity and inclusion, he fostered the MORE initiative, a multifaceted campaign highlighting content that celebrates all cultures and showcases diverse stories and voices. The project began its rollout with the launch of @MoreFromUs on Instagram and Twitter to create a space committed to telling distinct stories.
In his prior role as Executive Vice President of Programming for TBS, Weitz defined a new direction for the network with groundbreaking new series and first-class comedy originals. This has resulted in more top comedies than any other network and continued with series like The Last O.G., Search Party, and Miracle Workers.
Previously, Weitz served as Senior Vice President of Scripted Development for TNT and TBS where he developed and helped launch numerous hit series including: The Last Ship, Rizzoli & Isles, Falling Skies, Dallas and Franklin & Bash. It was in this position that he first launched an initiative to create greater diversity among series staffing, an effort he continues to spearhead.
Years before charting success as a cable exec, Weitz began his career in entertainment in the mailroom at United Talent Agency. From there, he quickly rose through a number of positions, eventually becoming an executive at Michael Ovitz’s Artists Television Group. After a brief stint as a talent manager at Artists Management Group, Weitz moved back to his true passion, television development, holding positions at Columbia Tri-Star Television, 20th Century Fox Television and fox21. In these roles, he oversaw the development of such hits as the WB’s Everwood, Fox’s long-running Prison Break, FX’s Sons of Anarchy, the reality hit Beauty and The Geek and Freeride. During his time at fox21, Weitz also developed the drama Saved for TNT, which led to his role heading up the newly expanding drama division.
In 2006, Weitz was recognized by The Hollywood Reporter as one of the entertainment industry’s “35 Executives Under 35 To Watch.” Weitz was also deemed one of “The Gatekeepers of Comedy” by New York Magazine and was honored by Multichannel News as one of the “Top 40 Executives Under 40.”
Outside of Warner Bros. Discovery, Weitz has served as the Chairman of the Board of Directors of the Hydrocephalus Association (HA) since 2016. It is the nation’s largest non-profit and most widely respected, non-governmental funder of hydrocephalus research in the United States. He joined the board after his youngest daughter was born with hydrocephalus, a neurological condition that has no cure and where the only treatment option requires brain surgery.
Born and raised in Los Angeles, Weitz loves to spend his time outside the office exploring the adventures of the outdoors and most importantly, spending time with his two dazzling daughters and his wife. Weitz has served on the Board of Directors of the Hydrocephalus Association (HA) from 2016-2024. He joined the board after his youngest daughter was born with hydrocephalus. It has driven him to share his professional expertise and passion to raise awareness and aggressively move the mission of the association forward as it works to find a cure for the one million Americans living with the condition.